How to start with Google Analytics? It is easier than you think!

Google Analytics is a web analytics service. It tracks and reports website traffic. Above all, it is currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring developer Urchin.

That is to say, Google Analytics is the most widely used web analytics service on the web. Moreover, it provides an SDK that allows gathering usage data from the iOS and Android app, known as Google Analytics for Mobile Apps.

Google Analytics tracks the website activity of the users such as session duration, pages per session, bounce rate, etc. along with the information on the source of the traffic. It can be integrated with Google AdWords, with which users can review online campaigns by tracking landing page quality and conversions (goals). Goals might include sales, lead generation, viewing a specific page, or downloading a particular file.

Google Analytics’ approach is to show high-level, dashboard-type data for the casual user, and more in-depth data further into the report set. Google Analytics analysis can identify poorly performing pages with techniques such as funnel visualization, where visitors came from (referrers). It can determinate how long users stayed on the website and their geographical position. It also provides more advanced features, including custom visitor segmentation. Google Analytics e-commerce reporting can track sales activity and performance. The e-commerce reports show a site’s transactions, revenue, and many other commerce-related metrics.

Little Guide on How to Start with Google Analytics

Official video from Google Analytics channel shows how to start with … Google Analytics:

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