In May, the next scheduled Adobe Analytics update appeared. It brought some interesting functionalities. Traditionally, everything is described in the Adobe documentation. As the result, we can see the full list of what’s new there. Please check the following url for more detailed and technical description:

https://marketing.adobe.com/resources/help/en_US/whatsnew/

In the official “Adobe Analytics” channel, there is also available a video which describe the most important updates and features from May release:

Let’s check what is worth our attention?

1. Settings related to GDPR

First of all, in connection with the entry of the new rules on the protection of personal data (GDPR – check UE regulation: https://www.eugdpr.org/eugdpr.org.html). Moreover, Adobe has prepared the possibility of introducing individual settings related to the storage of data.

GDPR Settings in Adobe Analytics

2. Advertising Analytics

Advertising Analytics lets you pass your search engine data into Adobe Analytics from Google AdWords, Yahoo!, and Bing. That is an excellent update!

On the following video, you can see how to set up and what functionalities contend Advertising Analytics reporting:

3. Ad Hoc Analysis Project Converter

Another feature worth attention is a possibility of quick and easy conversion reports (projects) created in Ad Hoc Analysis in the form of the reports offered by the Analysis Workspace. Moreover, the entire process is intuitive, simply open a position from the top navigation:

File > Convert Projects to Analysis Workspace

After conversion, you can go to Analysis Workspace and there is your converted project. How easy and intuitive is that?

Above all, the feature can be seen in the following video:

In addition, please remember one thing. In some cases Ad Hoc behaves differently than the Analysis Workspace. Not all features are identical on both sides. Therefore, the report resulting from the conversion will not always be 100% equivalent to the original report.

4. Adobe Analytics Connector in Power BI

Moreover, new feature is available in Microsoft Power BI. It allows for easy connection between Power BI and Adobe Analytics. Connector is in the menu “Get a Date”. It is that easy!

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